What. A. Weekend.
Helmville Labor Day Rodeo did not disappoint and let me tell you, SRM showed up and showed out! The amount of people who came by the booth to say hello, snag some gear, and just support the brand made my entire weekend. I can’t say thank you enough to everyone who stopped in. I’m already counting down to next year… maybe I should rest up first. Between all the walking, hauling, chatting, and setup/takedown, I hit my step goal and then some (and walked away with a little rodeo cold as a souvenir 🤠). Yay me.
Day two of the rodeo brought one of my favorite SRM traditions: Our annual lifestyle photoshoot with Taylor of Vaughn’s Venture Photography. If you’ve followed along, you’ll remember she also covered last year’s shoot in Philipsburg. This year, she came with us to Helmville for round two and absolutely crushed it.
We put out the invite for this year's lifestyle shoot: if you’ve got SRM gear or wanted to snag some at the booth, meet us at the stripping chutes and beer garden at noon on September 1st. Anyone who joined in got entered into our $100 SRM giveaway. Shoutout to Sarah Suthers, the lucky winner, who took a break from slinging snow cones for the Drummond Close Up kids to model some SRM gear. Talk about multitasking queen!
What a BADA$$ turnout. Old supporters, brand-new faces, and plenty of honeys showed up to rock their SRM looks. The shoot was everything the brand stands for... real, punchy, and downright fun. Beers were had, dance moves were busted out, and laughs were shared. Taylor captured it all perfectly!
Moments like these are why I love what I do. SRM isn’t just about designs and apparel; it’s about the people who wear it, the memories made in it, and the community built around it. The Helmville rodeo was another reminder that SRM isn’t just a brand. It’s a lifestyle!
Want to see what I’m talking about? Check out the photos on our Instagram and website. And trust me, you don’t want to miss what Taylor captured this year. Holy smokies, they’re gold.
Until next year, Helmville. Thanks for the memories! Peace out homies.